L I V E W E B I N A R
Turn Your ICP Targets Into Pipeline
How to build lead scoring models for high-converting ABM campaigns
In this session, accelant Account Strategist Laura Conway will walk through how to design, implement and optimize lead scoring models in HubSpot using both fit and intent data.
Wednesday, July 23, 2025 at 11am ET
In this session you'll learn:
Strategy
Design a scalable lead scoring strategy aligned to your ABM objectives
Implementation
Build and deploy HubSpot scoring using ICP fit and intent-driven rules
Analysis
Track how qualified leads convert and where accounts drop off in funnel
Optimization
Improve scoring with AI insights and performance-based feedback
About the speaker
Laura Conway
Laura Conway is an Account Strategist at accelant and a seasoned marketing leader with over a decade of experience in HubSpot.
She brings deep strategic expertise from working with mid-market organizations across financial services, technology and SaaS, and energy distribution. Laura specializes in helping businesses align marketing and sales through smart automation, lifecycle strategy, and data-driven execution.
