L I V E   W E B I N A R

Turn Your ICP Targets Into Pipeline

How to build lead scoring models for high-converting ABM campaigns

In this session, accelant Account Strategist Laura Conway will walk through how to design, implement and optimize lead scoring models in HubSpot using both fit and intent data. 

Wednesday, July 23, 2025 at 11am ET

In this session you'll learn:

Strategy

Design a scalable lead scoring strategy aligned to your ABM objectives

Implementation

Build and deploy HubSpot scoring using ICP fit and intent-driven rules

Analysis

Track how qualified leads convert and where accounts drop off in funnel

Optimization

Improve scoring with AI insights and performance-based feedback

About the speaker

Laura Conway

Laura Conway is an Account Strategist at accelant and a seasoned marketing leader with over a decade of experience in HubSpot.

She brings deep strategic expertise from working with mid-market organizations across financial services, technology and SaaS, and energy distribution. Laura specializes in helping businesses align marketing and sales through smart automation, lifecycle strategy, and data-driven execution.

LauraConway_Headshot